Malcolm McLaren was known for being the manager for punk band The Sex Pistols.Vivienne Westwood was a fashion designer. Together they opened a shop, Let It Rock (also known as Sex, Too Fast To Live Too Young To Die, Seditionaries) where Westwood began to sell her outrageous designs. During this period, Westwood, McLaren, and artist Jamie Reid were influenced by the Situationists. She still owns the shop, which is at 430 King's Road, and sells her Anglomania label from there. The shop is now known as World's End.
The punk style began to gain notoriety when the Sex Pistols wore clothes from Westwood and McLaren's shop at their first gig. The "punk style" included BDSM fashion, bondage gear, safety pins (taking inspiration from Richard Hell, a personality in the early New York punk rock scene), razor blades, bicycle or lavatory chains on clothing and spiked dog collars that were used as jewellery, as well as outrageous make-up and hair. Vivienne Westwood marriage to Malcolm McLaren produced a son named Joseph.
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